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Sep 21, 2015

If you’re like most companies, you attend tradeshows and conventions each year to showcase your products, network with industry peers, expand your brand footprint and, ultimately, increase revenue.

But, getting noticed can feel a lot like this:

Can you spot Waldo at this tradeshow?

If you found him, how long did it take? If you didn’t, I bet you don’t want to spend another second looking for him, am I right?

Now, imagine Waldo represents your brand.

Breaking through the noise of our content-centric world is becoming increasingly difficult. It can be exhausting to stay ahead of your content marketing goals, and your competition. And once you’ve fallen behind, it becomes overwhelming.

Producing enough quality content for your audience is a painstaking process, eating up your time, money, effort and sanity. Then – there’s testing, quantifying and honing your strategy to make sure your content’s maximizing brand impact, increasing lead generation and producing engaged conversions.

How do we start working smarter, and not harder?

The answer may not be as obscure as you think – leveraging 3rd party content is a trend quickly becoming the mainstay of content marketing.

For example, DocuSign rose above the chatter at Dreamforce 2014 by curating the topics, trends and people surrounding the event to help surface their own content.

Wouldn’t this be nice?


Docusign generated thousands of unique page views, engaged with their audience, increased lead generation efforts and garnered endorsements from major thought leaders.

Whether it’s Dreamforce, CES, Adobe Summit, Microsoft Convergence or a Where’s Waldo Convention, creating customer-centric content destinations is becoming the rule, instead of the exception.

Is your company executing its content marketing initiatives cheaper, faster and simpler?


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