Five Reasons People Share Content, And How You Can Harness This
Lately, there has been no shortage of researchers and marketers who have attempted to break down the science of shareability. The New York Times recently conducted a study of their own with a group of self-proclaimed heavy online sharers who shed some light on what motivates them to share. Combining the results of the study with additional research done by the University of Pennsylvania, this post identifies both psychological and emotional levers for wanting to share, and how brands can shift their approach to cultivate it.
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