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Sep 21, 2015

Dissection of a Content Marketer


If you’re a content marketer, it can sometimes be hard to describe what you do: “I do a lot of writing. Well, not just any kind of writing. There’s more to it… I take queues from analytics, and come up with pieces that convert leads into… never mind, I basically write.”

There’s a lot to our job. So we broke it down into the main (well, 42) characteristics that make a good content marketer using the most goofy framework that ever existed: a phrenology chart.

Check it out. Self-identify. Laugh. Cry. Share. Have fun!

Leadgenship – identifying potential buyers, reach out to targeted audiences or run successful inbound campaigns.

RedBullism – creating a strong brand through awesome global marketing initiatives.

Kimmelism – hosting partner content and/or getting published on partner blogs like a boss.

Trafficality – the ability to increase qualified traffic via great content.

Fishkinity – growing a mustache and mastering SEO.

BoomBoxism – amplifying a content’s reach and having evangelists spread the word

WordPressism – dealing with stylesheets, plugins, and good ol’ PHP.

Elonology – becoming a thought leader and/or changing the way things work.

Shareability – the ability to add viral potential to content pieces, repeatedly.

Guruism – associating with influencers until becoming one and starting a cult around your brand.

Jayness – rocking the podcast game like Jay Baer

Presslicity – discovering, sharing and curating third-party content on beautiful hubs.

Bigbangism – coming up with original content that goes boom.

Zuckerbergality – mastering the subtle language of social networks and cultivating a community around your brand.

Professorship – educating a market through altruistic, high-value content.

Infographicality – the ability to turn large chunks of data into a digestible and visual format that people want to share.

Vidyardism – shooting and editing helpful videos like a content marketing Spike Lee.

Listicality – repurposing larger pieces of content into actionable checklists for fellow content marketers

Madoffness – identifying shortcuts in processes and generating cheat sheets to improve your audience’s productivity on specific tasks.

Hemingwayness – madly writing eBooks from a shack in the forest (or from a cubicle in your office)

O’nealism – interviewing smart and interesting people and asking the right questions. Optional: sharing pizzas with the TMNT.

Mayweatherness – becoming an ROI king and generating $80+K of revenue per second without fighting Manny.

Technicalship – having a technical understanding of your product and industry and coming up with efficient whitepapers.

Confessionality – continuously gathering solid testimonials from happy and successful customers.

Postmanship – shipping valuable and high CTR emails weekly. Mastering MailChimp, Litmus and custom design.

Nurturity – building drip campaigns and converting leads into customers with an incredibly low number of touch points.

Magnetism – focusing on making your brand appealing enough so that you can comfortably design your strategy around inbound.

Botology – the perfect mix of laziness and technicality that leads to automating the most tedious and monotonous marketing-related tasks.

Sherlockology – a passion for analytics. Tracking cohorts at night and making decisions based on data only.

Tradeshowmanship – rocking the banker suit at industry events during the day. Ability to join multiple sponsored parties at night.

Pinetreeship – creating evergreen pieces of content. Understanding the value of long-tail search queries.

Mastermindness – the capacity to take a step back, look at the big picture and come up with an actionable strategy to achieve real goals.

Bullseyeness – taking a scientific approach to experimenting with various tactics on different channels. Killing weak ones, promoting performing ones.

Performanship – confidently walking into a boardroom knowing that all the numbers look good (Faking humility when overachievement is pointed out by executives).

Nerdism – the ability to write code and understand conversations with the dev team. Minimum requirements: HTML / CSS.

Photoshopicity – using Adobe’s most popular software to create visually delightful materials like infographics.

Pavarottism – creating a voice and tone that match your brand’s personality, fits in your industry vertical and appeals to your audience.

Slackology – delivering rapid growth using a wide variety of strategies (Also called Airbnbness in certain areas).

Kesslicity – tirelessly populating your SlideShare account with valuable presentations like Doug Kessler and the Velocity team.

Funnelicity – focusing on enabling qualified leads to progress down the sales funnel using the right content at the right stage.

Deanness – creating simple-to-follow how-to’s and tutorial in the same way Brian Dean does it.

Coscheduleness – coming up with a content calendar and ensuring on-time shipment of every piece.


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