Our favourite mustachioed marketer makes the case for re-publishing content as part of a healthy SEO strategy. Many marketers either ignore this tactic or avoid it because they don't fully understand the rules around duplicate content. Watch this video to learn how to republish and get rewarded by Google.
Why Google Rewards Re-Publishing
In this week's Whiteboard Friday, Rand dives into the topic of republishing and why Google rewards it so much. As an underutilized tactic in SEO and in content creation, republishing should have a place in your strategy; take the time to identify your goals and discover the process that's best for your site.