Why Consumers Share User-Generated Content (Infographic)

Have you ever bought something (a gift for yourself or someone else), maybe gone somewhere (like a brunch spot) based on an Instagram hashtag? I have, 100%.

Do you have friends that Yelp before they make a dinner decision? I'd say 2 of every 5 of my friends does. This is why I think UGC is so magical. But this infographic might be more convincing.