What the Hell Is a Microsite and Why Do I Need One?
One of the most frequently tossed-around terms in the content marketing lexicon is "microsite." If you think it's used interchangeably with "branded blog," "communication platform," or "independent campaign," you're right. They're all essentially the same thing: a website on which your brand publishes content, and to which your desired readers (hopefully) visit. Learn the semantics, then delve further into the two different types of microsites along with the values they each bring.