What Buzzfeed, Malcolm Gladwell, and #TheDress Have in Common
Whether or not you were caught up in the online war that was #TheDress, one thing is undeniable: it got the number of clicks, shares, and upvotes that we only dream of creating for our brand and business. So How is it that Buzzfeed manages to consistently push out viral content? What makes Malcolm Gladwell's work so interesting that we keep bringing it up at dinner parties? Read this scientific breakdown of viral content and start injecting it into your own today.