As promised in Part 1 of our blog post on how we optimized our corporate website to massively cut bounce rate while boosting demo requests (if you haven’t read it, read it now!), here’s Part 2 where we go more in-depth into the design overhaul. I really wanted to get Liam sharing on how he approached the design phase after we identified all potential areas of improvement.
Liam is the design boss here at Pressly. He oversees the design of the product, the website, and our clients’ hubs. If recruiters could clone him and sell him, they would all be driving Bentleys and replacing their iPhones with Vertus.
So we asked Liam a few questions and here is what he had to say: