Diversification of content doesn't necessarily mean using many different media and channels to spread your message - Changing your approach to the way in which a product or service is presented in the editorial space can bring about some extremely stimulating content.
Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook
Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year.
7 Ways To Perfect Your Email Newsletter
Email marketing is a solid tool in the marketer's arsenal, but it's not as simple as sending out your blog posts in an email recap once a week. Here are seven ways to perfect your email newsletter.