Evergreen content is an important tool for every content marketer to have in their arsenal. Posting this type of content is an easy way to stay relevant, and maintains a meaningful and consistent message.
Evergreen content is, by definition, always fresh and perpetually relevant to your target audience. It is ever-reliable, and doesn't age in the same way that data-driven reports or news articles do; It's the type of content that can be revisited time and again.
Composing original evergreen content can be extremely rewarding. This type of content is designed to be easily searchable and highly engaging, and reads best when the writer is passionate and educated on the topic - a dream assignment for any content marketer!
Check out this article which outlines a few of the best ways in which evergreen content can be presented to your audience!
How important is evergreen content to your business? Where does it fit into your content marketing strategy? Let us know in the comments below!