Whether you’ve got five or five thousand followers, the best way to start building your audience and getting eyes on your content is through social amplification.
You might already be sharing your content through social distribution; this includes broadcasting your content widely via all social channels (and hoping your content gets in front of the right people). Social amplification takes a more targeted approach and leverages your existing network of employees, partners, and influencers.
Much like traditional word-of-mouth advertising, social amplification relies on networks of people. But in the digital age, these online communities span greater distances, include more members, and are built around mutual interests rather than personal connections.
Social amplification will help you
generate more website traffic and leads,
attract new followers and grow your audience,
boost your SEO, and
get noticed by other bloggers and media outlets.
Once you’ve built up an arsenal of high quality content based on your audience’s interests, it’s time to amplify!
1) Leverage your existing networks
Connect with team members and affiliates to share a piece of content you think they’ll like and ask them to share it with their network. Pressly has a social amplification tool that makes this easier than ever! Just pick a piece of content from your hub, include your message, and we’ll generate an email that lets people share from their inbox.
2) Nurture influencer relationships
Part of your social amplification strategy should include developing and nurturing influencer relationships. Find and follow people that have a lot of clout within the digital communities you’re trying to reach. Through regular interaction with influencers by liking, retweeting, and commenting on their posts, you’ll be able to get your content in front of them.
3) Pay to amplify
Now that most social channels use algorithms that hinder organic reach, the cards are stacked against you if you’re not willing to pay to play. Paid amplification will let you select your audience, build targeted posts, and stand out visually from the daily deluge of posts.
Craft your social messages as carefully as your content:
Develop a voice that resonates with your audience.
Plan to share each piece of content across multiple channels at least a few times.
Timing is everything and social posts live only a few seconds or weeks. Repurpose your content, but keep it fresh with new messaging.
Use hashtags and mentions to increase your reach.
People are 80% more likely to look at a social media post if it has an image.