From click rates to likes content creators have access to more data than ever before, but can you actually measure the ROI of content? In part this seems like a right-brain versus left-brain conundrum, marrying data with something as creative and non-linear as content creation. The best approach is to become specific about your content goals and create data-driven criteria that can illustrate success. This way you won't get lost in the data and leave room to be creative. For more insights on this topic check out this article from Simply Measured.