Put The UNIQUE In Your Unique Value Proposition
What do you do when your product or service is surrounded by competitors who are offering a similar value proposition? Yeah, we know we're supposed to be "unique", but what the hell does that mean and how do I do it? Here's a refreshingly simple break down of how to frame your value prop in a different way so that you stand out from the rest. By first understanding what your value prop ISN'T (there's 5 common misconceptions of what it is), you can brainstorm new ways to present and reveal the unique benefit of your company.