Sep 21, 2015



What did you do the last time you were creatively stuck?

I’ve heard of several different rituals: doodle on a paper pad, take a short walk, put on Sigur Ros on a loop or — and this is the worst — procrastinate until you “feel it” (whatever “it” is).

The unlocking power of lateral thinking

Sometimes, all you need is a different perspective. One that lets you approach the problem from the side rather than charging at it headfirst.

That’s why we built Oblique Strategies: The Content Marketing Edition, a simple online tool to encourage lateral thinking for when you’re feeling creatively gridlocked.

So how does it work?

The next time you find yourself hitting your head against the wall, pull a card from the deck to read a random aphorism related to content marketing. Some are simple questions (“Is it in the best order?”), some are objective truths (“Utility over virality.”), and some are quotes dipped in wisdom from the likes of Seth Godin, Ann Handley, and Stephen King.

It’s a Magic 8-Ball crossed with fortune cookies filled with content marketing goodies. Using randomness and abstractions, Oblique Strategies is a way to stimulate our brain out of a rut.

Try it out! Tell us what you think. If you have an idea for a card, let us know and we’ll add it to the stack.