Small business can sometimes mean small budget, and for many SMB owners the idea of diving into a time-consuming and expensive content marketing plan may seem like an pricey experiment; however, the impact that a well-put-together content strategy can have on a small business justifies the expense.
Potential clients of any small business will likely do some online research before engaging with the company. If your business has built a polished online presence by sharing relevant and reliable content, potential clients are more inclined to perceive your brand as trust-worthy and could quickly turn into leads.
Content marketing doesn't have to be super expensive to have an impact, and there are many ways that costs can be cut. For example, instead of hiring a copywriter or investing in an intern to create your content, why not have a go at authoring some yourself?
Knowing what works and what doesn't for your type of business can also save you lots of time and money, and can kick-start a successful campaign much more quickly. Do some research into SMB content marketing success stories to get an idea of where to start.