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Measurement & ROI - Jan 16, 2017
With content occupying an increasingly crucial space in many a marketer's roadmap, it's hard to imagine it becoming redundant - However, as Forbes suggests, content marketing may not be an enduring trend and may fall out of use just as quickly as it was universally adopted...
Is Content Marketing Truly Timeless?
Among content marketing's greatest strengths are its practicality, its simplicity, its multifaceted effects, and its timelessness—the fact that it will be relevant forever. Or will it?
Strategy - Jan 13, 2017
Maintaining a steady stream of material is essential to any content marketing strategy. Planning ahead and sticking to a robust and considered content calendar greatly improves your chances at success.
Perfect Publishing: The Essential Guide to Creating an Editorial Calendar That Works
Today, every brand is a publisher, and that means managing a complex editorial process. Make it simpler with an editorial calendar.
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