If you're seeing a spike in pageviews, but people aren't sticking around, there could be a few reasons: your social media messaging isn't aligning with your content, your content isn't that great (yikes!), or your content isn't interactive. Interactive content like videos, or choose your own adventure websites are a great way to keep people engaged. Here's how to get more interactive with your content.
Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook
Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year.
7 Ways To Perfect Your Email Newsletter
Email marketing is a solid tool in the marketer's arsenal, but it's not as simple as sending out your blog posts in an email recap once a week. Here are seven ways to perfect your email newsletter.