Strategy - Dec 19th 2016

After all the "email is dead" hoopla, guess what? 2017 will see its resurrection from the supposed ash. No big surprise here, really. With more powerful tools to meausure engagement from within an inbox, with more embeddable email capabilities fighting off the noise from feed-overload, email strikes back.

Other notable mentions: Targetted Messaging, Trust Building, Smaller/More Focused Audiences.