Content Is Customer Success
"The core of every content marketing strategy is built on one unwavering objective: figure out what success looks like for your customers, and then help them get there." Content's role in customer success is huge. It's a way to equip users to achieve the results that they want and expect. In this sense, it's imperative to deliver content that focuses on utility, not virality. This post is packed with awesome tips on how you can transform your content to solve for your customers.