Every business, large or small, should at some point conduct a social sentiment audit. Whether your business is online or not, your customers are, and they might be saying wonderful (or terrible) things about you online. Customers will find a space to vent, so don't ignore social media just because your business doesn't have an official presence. This Harvard Business Review article will help you manage your first audit.
Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook
Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year.
7 Ways To Perfect Your Email Newsletter
Email marketing is a solid tool in the marketer's arsenal, but it's not as simple as sending out your blog posts in an email recap once a week. Here are seven ways to perfect your email newsletter.