Borrowing heavily from the Business Model Canvas, we’ve created a Content Creation Canvas to help you plan out your custom content. Layout all the key pieces, including KPIs to track, call-to-action, appropriate distribution channels, and headline ideas before putting your head down to create an awesome piece of content.
Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook
Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year.
7 Ways To Perfect Your Email Newsletter
Email marketing is a solid tool in the marketer's arsenal, but it's not as simple as sending out your blog posts in an email recap once a week. Here are seven ways to perfect your email newsletter.