If your digital marketing efforts aren't getting the results you'd like, you might be making one of these 14 mistakes, but don't get discouraged! Effective marketing takes constant tweaking and you might need to craft a few messages before you discover one that resonates with your audience.
Up Next in Strategy
Maintaining a steady stream of material is essential to any content marketing strategy. Planning ahead and sticking to a robust and considered content calendar greatly improves your chances at success.
Perfect Publishing: The Essential Guide to Creating an Editorial Calendar That Works
Today, every brand is a publisher, and that means managing a complex editorial process. Make it simpler with an editorial calendar.
The visual impact of influencers on an audience is measurable strategy. We aren't just looking at sales, we're looking at the level of engagement an influencer can loop in. Awareness and reach or views are at the forefront of desired outcomes - getting on the road for long tail engagement leads to conversions.
The state of influencer marketing in 5 charts - Digiday
Despite the hype, influencer marketing is “an unstructured mess” right now.