The Most Effective Social Networks for Marketing a Business in 2015
According to the 2015 Social Media Marketing Industry Report, 52% of the 3,700+ marketers surveyed for the study say that Facebook is the most important social network they use to grow and market their business (followed by Linkedin at 21%, Twitter at 13% and Youtube at 4%). Available for direct download until June 12, the 7th annual report includes trend insight for: - What social platforms marketers will focus on in the future - The top social media questions marketers want answered - How much time marketers invest with social media activities - The top benefits of social media marketing and how time invested affects results - The most common forms of content for social media marketing
Learn Direct Response Copywriting From Junk Mail Pros
Do you know the difference between indirect response and direct response? In short, indirect response is copy that eventually leads to a purchase over time, while direct response is copy that pushes for a purchase immediately (it's the one that we squirm over). Loaded up with legacy examples and teardowns, this post is a comprehensive guide to writing action-driving copy, whether that's getting your audience to buy or subscribe to a list.
Put The UNIQUE In Your Unique Value Proposition
What do you do when your product or service is surrounded by competitors who are offering a similar value proposition? Yeah, we know we're supposed to be "unique", but what the hell does that mean and how do I do it? Here's a refreshingly simple break down of how to frame your value prop in a different way so that you stand out from the rest. By first understanding what your value prop ISN'T (there's 5 common misconceptions of what it is), you can brainstorm new ways to present and reveal the unique benefit of your company.
How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year
When it comes to sage advice on growth, we're big fans of Sujan Patel. Not only is his approach consistently thorough and rational, his writing on the topic is filled to the brim with actionable steps. In this guest post, he breaks down the 10 steps he implemented to get his blog, When I Work, to a whopping 200,000 views in just over a year (that's 10x the traffic he started out with!). For many of us, producing content isn't the part we stumble on; it's the steps after hitting "publish" that we often forget about. If you're struggling to get more eyeballs on your content, Sujan's post is a must-read filled with practical tips and examples.
How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%
Once the organic traffic from your SEO efforts slow down, do you double down on more aggressive SEO tactics or try a different route? Read this thorough article by Lee Odden to learn how a small business technology company beat and boosted their SEO by shifting their focus to social and influencer content.
Dissection of a Content Marketer-If you’re a content marketer, it can sometimes be hard to describe what you do: “I do a lot of writing. Well, not just any kind of writing. There’s more to it… I take queues from analytics, and come up with pieces that convert leads into… never mind, I basically write.”There’s a lot to our job. So we broke it down into the main (well, 42) characteristics that make a good content marketer using the most goofy framework that ever existed: a phrenology chart.Check it out. Self-identify. Laugh. Cry. Share. Have fun!Leadgenship – identifying potential buyers, reach out to targeted audiences or run successful inbound campaigns.RedBullism – creating a strong brand through awesome global marketing initiatives.Kimmelism – hosting partner content and/or getting published on partner blogs like a boss.Trafficality – the ability to increase qualified traffic via great content.Fishkinity – growing a mustache and mastering SEO.BoomBoxism – amplifying a content’...
Here's what you find when you analyze the top 1,000 posts on LinkedIn
From headline hacks to topics that generate the most buzz, the good people at Percolate reverse-engineered the common thread that connects the top long-form posts on LinkedIn. Our favourite insight? More than half of the best performing content (including 3 out of 4 pieces with more than a million views) were written by non-influencers. While it doesn't hurt if your name comes with a shiny Influencer status, this stat illustrates that anyone can create compelling content and achieve astronomical success.
6 Cool Company Blogs Everyone Will Enjoy Reading
If you're running dry on inspiration--or worse, you realize that your copy is reading exactly like all the other bleak stuff out there, take a moment to update your Feedly with these amazing company blogs. They're human, slightly unconventional, fresh, and outright enjoyable. The little writer in you will feel energized in no time :)
The Content Scope #1: Personal Finance ManagementMore often than not, we come across content marketing blog posts that provide super general “hacks”. The headline usually promises sensational results, but by the time you get to the end of the article, you realize that the tips are too high-level to apply to your strategy directly.The problem with general prescriptions is that they are just that: general. While there are several objective truths to how effective content marketing should be done, there is no one-size-fits-all strategy that will work for every company in every industry. And even if such a content marketing Snuggie existed, it’ll never deliver the up-and-to-the-right results we all shoot for.Custom prescriptions = Granular dataBut here’s an objective truth that we can all agree on: take advantage of the data. Whether that’s just a quick keyword search on Buzzsumo or getting into the nitty-gritty with Google Analytics, we all know that there’s a lot to gain from looking into the dat...
Content Is Customer Success
"The core of every content marketing strategy is built on one unwavering objective: figure out what success looks like for your customers, and then help them get there." Content's role in customer success is huge. It's a way to equip users to achieve the results that they want and expect. In this sense, it's imperative to deliver content that focuses on utility, not virality. This post is packed with awesome tips on how you can transform your content to solve for your customers.
Why tech companies are investing in content marketing & how to be successful
Did you know that a whopping 46% of small- and medium-sized tech companies has a dedicated content strategy? Find out why so many tech companies are investing in content marketing along with some tips on how you can maximize your return.